Despite a mature digital economy, many Australian businesses are still missing the mark with their websites. Here are five of the most common errors:

1. Ignoring Mobile Responsiveness

More than 70% of website traffic in Australia comes from mobile. If your site doesn’t load well on phones, you’re losing customers.

2. No Clear Call to Action

What do you want your visitors to do? Call? Book? Buy? Make sure your CTA is obvious.

3. Poor SEO Setup

Many sites still lack basic on-page SEO—page titles, meta descriptions, headers, and internal linking.

4. Outdated Content

Old blog posts, broken links, or a lack of updates can signal to Google (and users) that your business is inactive.

5. DIY Platforms Without Strategy

Wix and Squarespace can be helpful—but without SEO, structure, and conversion strategy, they often fall short.